Mexico Flag

INTERNATIONAL MARKET REPORT

05/30/2019

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.18
CHANGE FROM LAST MONTH: +1.25%
VOLUME TO DATE: 2,604,668 BOXES
CHANGE FROM LAST YEAR: +47%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.78 – $1.30 $4.50
150 120 100 80 60
bosc
$0 $0.66 – $1.23 $4.50
150 120 100 80 60
red anjou
$0 $0.71 – $1.54 $4.50
150 120 100 80 60
forelle
$0 $2.25 – $2.25 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 80%
  • Fancy: 9%
  • 3rd Grade: 11%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
BOSC
$0 $0.78 – $1.16 $4.50
150 120 100 80 60
CHILE
PACKHAM
$0 $0.94 – $1.77 $4.50
150 120 100 80 60
CHILE
ASIAN
$0 $1.13 – $1.89 $4.50
150 120 100 80 60
CHINA
CONFERENCE
$0 $0.78 – $0.94 $4.50
150 120 100 80 60
HOLLAND

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Movie-tie promotion with Pets 2 supporting 9 retail chains, focusing activities on kids
5 cities
June 2019
Billboard & Buses Campaign for Pets 2 Movie. A total of 9 billboards and 16 buses focusing on Consumers
 Mexico City, Guadalajara and Monterrey
June 2019
Interactive Workshops, focusing on Kids covering 9 retail chains
 10 cities
June 1st-15th, 2019
Technical seminars with Masara (Importer), Superkompras (retail) and S-Mart (retail) focued on produce personnel
 Mexico CIty, Toluca & Chihuahua
June 2019
Pets 2 Billboard Campaign
Sport Event focused on kids, 200 participants
In-store promotions

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1835
0
1400
# STORES
896
0
700