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INTERNATIONAL MARKET REPORT

05/29/2020

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 21.72
CHANGE FROM LAST MONTH: -13.26%
VOLUME TO DATE: 2,202,652 BOXES
CHANGE FROM LAST YEAR: -22%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.61 – $1.18 $4.50
150 120 100 80 60
red anjou
$0 $0.91 – $1.37 $4.50
150 120 100 80 60
bosc
$0 $0.75 – $1.63 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 67%
  • Fancy: 12%
  • 3rd Grade: 21%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
PACKHAM
$0 $0.73 – $1.22 $4.50
150 120 100 80 60
CHILE
BOSC
$0 $0.75 – $1.43 $4.50
150 120 100 80 60
CHILE
ASIAN
$0 $0.82 – $1.43 $4.50
150 120 100 80 60
CHINA

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
IN-STORE RADIO CAMPAIGN COVERING 303 RETAIL STORES WITH 7 RETAIL CHAINS
6 CITIES
June 2020
BILLBOARD CAMPAIGN
MEXICO CITY, GUADALAJARA & MONTERREY
JUNE 2020
ONLINE PROMOTION WITH WALMART & SUPERAMA
Online
JUNE 2020
WHOLESALE AND RETAIL PROMOTIONS
GUADALAJARA, MONTERREY AND CHIHUAHUA
JUNE 2020
Traditional Market Promotion in Mexico City
In-store promotion at Calimax
Merchandising Activities

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
2616
0
1400
# STORES
1301
0
700