Mexico Flag

INTERNATIONAL MARKET REPORT

01/01/2021

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 20
CHANGE FROM LAST MONTH: +1.05%
VOLUME TO DATE: 706,589 BOXES
CHANGE FROM LAST YEAR: -19%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.91 – $1.42 $4.50
150 120 100 80 60
bosc
$0 $0.91 – $1.70 $4.50
150 120 100 80 60
red anjou
$0 $1.23 – $1.85 $4.50
150 120 100 80 60
comice
$0 $1.96 – $2.21 $4.50
150 120 100 80 60
seckel
$0 $1.23 – $2.28 $4.50
150 120 100 80 60
bartlett
$0 $1.48 – $1.82 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 68%
  • Fancy: 27%
  • 3rd Grade: 5%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.37 – $1.53 $4.50
150 120 100 80 60
China
Asian
$0 $1.23 – $1.23 $4.50
150 120 100 80 60
California

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
in-store promotions
15 cities
January 2021
Wholesale Market Promotions
Mexico City, Guadalajara & Monterrey
January 2021
Traditional Market Promotions
Mexico City, Guadalajara & Monterrey
January 2021
In-store promotion, distributing USA Pears Christmas decoration booklet
Wholesale Market Promotion at Mexico City Wholesale Market
Merchandising at traditional channels using The Croods 2 POS materials

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
366
0
1400
# STORES
181
0
700