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INTERNATIONAL MARKET REPORT

05/28/2021

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.95
CHANGE FROM LAST MONTH: -1.45%
VOLUME TO DATE: 1,810,903 BOXES
CHANGE FROM LAST YEAR: -13%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.00 – $1.53 $4.50
150 120 100 80 60
red anjou
$0 $1.07 – $1.75 $4.50
150 120 100 80 60
bosc
$0 $1.07 – $1.82 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 71%
  • Fancy: 13%
  • 3rd Grade: 16%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
PACKHAM
$0 $0.71 – $1.59 $4.50
150 120 100 80 60
CHILE
BOSC
$0 $0.95 – $1.82 $4.50
150 120 100 80 60
ARGENTINA
ANJOU
$0 $1.02 – $1.36 $4.50
150 120 100 80 60
CHILE
ASIAN
$0 $1.13 – $1.82 $4.50
150 120 100 80 60
CHINA

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
MOVIE TIE-IN PROMOTIONS - SPIRIT MOVIE
Mexico City, Guadalajara & Monterrey
JUNE 2021
MOVIE TIE-IN BILLBOARDS AND BUSES - SPIRIT MOVIE
Mexico City, Guadalajara & Monterrey
JUNE 2021
POKER CONTEST WITH TOP IMPORTERS
Guadalajara
June 23, 2021
BANNERS IN WALMART & SUPERAMA WEBSITES
All Mexico
Late May - June 2021
Merchandising support to retail chains
Wholesale Market Promotions
Online promotion with Walmart and Superama

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
1881
0
1400
# STORES
948
0
700