Mexico Flag

INTERNATIONAL MARKET REPORT

06/25/2021

MEXICO

MARKET PULSE

CURRENT EXCHANGE RATE: 19.86
CHANGE FROM LAST MONTH: -0.25%
VOLUME TO DATE: 1,977,750 BOXES
CHANGE FROM LAST YEAR: -14%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.14 – $1.60 $4.50
150 120 100 80 60
red anjou
$0 $1.07 – $1.83 $4.50
150 120 100 80 60
bosc
$0 $1.14 – $1.67 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 72%
  • Fancy: 27%
  • 3rd Grade: 1%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Asian
$0 $1.07 – $2.28 $4.50
150 120 100 80 60
CHINA
ANJOU
$0 $1.07 – $1.44 $4.50
150 120 100 80 60
ARGENTINA
BOSC
$0 $1.37 – $1.37 $4.50
150 120 100 80 60
ARGENTINA
Packham
$0 $0.82 – $1.37 $4.50
150 120 100 80 60
CHILE
BOSC
$0 $1.03 – $1.83 $4.50
150 120 100 80 60
CHILE

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising
Mexico City, Guadalajara & Monterrey
July 2021
Movie tie-in Billboards
Mexico City, Guadalajara & Monterrey
July 1-15, 2021
Spirit Movie tie-in bus advertising
USA pears Mural in Mexico City
Spirit Movie Tie-in billboard campaign

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
2101
0
1400
# STORES
110
0
700