Saudi Arabia Flag

INTERNATIONAL MARKET REPORT

12/01/2016

SAUDI ARABIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3.75
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 35,369 BOXES
CHANGE FROM LAST YEAR: -50%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 45%
  • Fancy: 30%
  • 3rd Grade: 25%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Coscia
$0 $1.33 – $1.57 $4.50
150 120 100 80 60
Spain
Yu
$0 $0.48 – $0.73 $4.50
150 120 100 80 60
China
Other
$0 $1.33 – $1.57 $4.50
150 120 100 80 60
Syria

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotion and outlet merchandising
Jeddah
Nov.15-Nov.30 2016
In-store promotion and outlet merchandising
Riyadh
Nov.15-Nov.30 2016
In-store promotion and outlet merchandising
Dammam
Nov.15-Nov.30 2016
Sampling in Saudi Arabia
Sampling in Saudi Arabia
Sampling in Saudi Arabia

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
12
0
130
# STORES
8
0
70