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INTERNATIONAL MARKET REPORT

03/01/2019

SAUDI ARABIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3.75
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 29,314 BOXES
CHANGE FROM LAST YEAR: -58%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.33 – $1.57 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 60%
  • Fancy: 30%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Coscia
$0 $1.21 – $1.57 $4.50
150 120 100 80 60
Spain
Nishi
$0 $0.60 – $0.73 $4.50
150 120 100 80 60
China
Other
$0 $1.33 – $1.57 $4.50
150 120 100 80 60
Syria
Other
$0 $1.33 – $1.57 $4.50
150 120 100 80 60
Turkey

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotion
Jeddah
March 6-25, 2019
In-store promotion
Riyadh
March 8-20, 2019
In-store promotion
Dammam
March 6-15, 2019
Merchandising
Merchandising
In-store Promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
170
0
210
# STORES
60
0
70