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INTERNATIONAL MARKET REPORT

02/03/2020

SAUDI ARABIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3.75
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 39,416 BOXES
CHANGE FROM LAST YEAR: +34%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.85 – $0.97 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 20%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Other
$0 $1.09 – $1.21 $4.50
150 120 100 80 60
South Africa
Nishi
$0 $0.60 – $0.73 $4.50
150 120 100 80 60
China
Other
$0 $1.21 – $1.33 $4.50
150 120 100 80 60
Syria
Other
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
Turkey

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store promotions
Jeddah, Riyadh, Dammam
February 2020
Magazine advertorial
Jeddah, Riyadh, Dammam
February 2020
Importer truck advertisement
Jeddah, Riyadh, Dammam
February 2020
Merchandising
Jeddah, Riyadh, Dammam
February 2020
Merchandising
Sampling and Tasting
In-store promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
90
0
170
# STORES
25
0
40