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INTERNATIONAL MARKET REPORT

03/03/2020

SAUDI ARABIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3.75
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 39,416 BOXES
CHANGE FROM LAST YEAR: +34%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.85 – $1.09 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 20%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Coscia
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
Spain
Other
$0 $0.97 – $1.09 $4.50
150 120 100 80 60
South Africa
Nichi
$0 $0.60 – $0.73 $4.50
150 120 100 80 60
China
Other
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
Syria

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-store Promotions
Jeddah, Riyadh and Dammam
March 3-25, 2020
Importer Truck Advertising
Jeddah, Dammam and Riyadh
Season-long
Merchandising Store Visits
Jeddah, Riyadh and Dammam
March 2-25, 2020
Green Anjou on display
Retail display
In-Store Promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
140
0
170
# STORES
33
0
40