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INTERNATIONAL MARKET REPORT

01/03/2021

SAUDI ARABIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3.75
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 31,022 BOXES
CHANGE FROM LAST YEAR: -3%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 20%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Ercolini
$0 $1.21 – $1.45 $4.50
150 120 100 80 60
Spain
Nishi
$0 $0.73 – $0.97 $4.50
150 120 100 80 60
China
Other
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
Syria
Q Tee
$0 $1.21 – $1.45 $4.50
150 120 100 80 60
South Africa

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising
Jeddah, Riyadh, Dammam
January 2021
Store Promotions
Jeddah, Riyadh, Dammam
January 2021
Advertising
Jeddah, Riyadh, Dammam
January 2021
Merchandising
In-store Promotion
In-store Promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
55
0
55
# STORES
15
0
15