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INTERNATIONAL MARKET REPORT

01/02/2020

SAUDI ARABIA

MARKET PULSE

CURRENT EXCHANGE RATE: 3.75
CHANGE FROM LAST MONTH: 0.00%
VOLUME TO DATE: 32,213 BOXES
CHANGE FROM LAST YEAR: +23%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.73 – $1.09 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 70%
  • Fancy: 20%
  • 3rd Grade: 10%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Coscia
$0 $1.21 – $1.45 $4.50
150 120 100 80 60
Spain
Nishi
$0 $0.48 – $0.73 $4.50
150 120 100 80 60
China
other
$0 $1.21 – $1.33 $4.50
150 120 100 80 60
Syria
Sukkary
$0 $0.48 – $0.60 $4.50
150 120 100 80 60
Portugal
Other
$0 $1.09 – $1.33 $4.50
150 120 100 80 60
Turkey

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
In-Store Promotions
Jeddah, Riyadh, Dammam
January 2020
Merchandising
Nationwide
January 2020
Importer Truck Advertising
Jeddah, Riyadh, Dammam
January 2020
Recipe Advertorial in Sayidaty Magazine
Nationwide
January 2020
In-Store Promotion
In-Store Promotion

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
45
0
170
# STORES
15
0
40