Colombia Flag

INTERNATIONAL MARKET REPORT

01/04/2017

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 2923.6
CHANGE FROM LAST MONTH: -2.20%
VOLUME TO DATE: 127,268 BOXES
CHANGE FROM LAST YEAR: -37%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.11 – $1.67 $4.50
150 120 100 80 60
red anjou
$0 $1.39 – $1.39 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 20%
  • Fancy: 50%
  • 3rd Grade: 30%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.11 – $1.28 $4.50
150 120 100 80 60
Chile
Packham
$0 $1.11 – $1.25 $4.50
150 120 100 80 60
Argentina
Anjou
$0 $1.39 – $1.39 $4.50
150 120 100 80 60
Argentina
Asian
$0 $2.14 – $2.27 $4.50
150 120 100 80 60
USA
Local
$0 $1.19 – $1.19 $4.50
150 120 100 80 60
Colombia

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising
Region wide
December
In-store Promotions
 Panama and Trinidad and Tobago
December
Cooking Workshops
Colombia
December 3rd
Movie Tie-In Promotions
Colombia and Panama
December
World Pear Day Promotions
In-Store Sampling Promotions
Technical Seminars

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
242
0
500
# STORES
24
0
25