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INTERNATIONAL MARKET REPORT

12/22/2017

COLOMBIA

MARKET PULSE

CURRENT EXCHANGE RATE: 2927.2
CHANGE FROM LAST MONTH: -2.34%
VOLUME TO DATE: 163,139 BOXES
CHANGE FROM LAST YEAR: +36%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.80 – $1.66 $4.50
150 120 100 80 60
packham
$0 $1.17 – $1.66 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 65%
  • Fancy: 35%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Packham
$0 $1.17 – $1.24 $4.50
150 120 100 80 60
Chile
Packham
$0 $1.17 – $1.87 $4.50
150 120 100 80 60
Argentina
Rocha
$0 $1.00 – $1.57 $4.50
150 120 100 80 60
Portugal
Asian
$0 $2.76 – $2.76 $4.50
150 120 100 80 60
USA

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Merchandising
Panama and Dominican Republic
January
Cooking Workshops
Panama and Colombia
January
Kids Promotions
Colombia and Panama
Late January
Cooking Workshop
Pear Day Colombia
Merchandising

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
100
0
500
# STORES
20
0
25