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INTERNATIONAL MARKET REPORT
12/01/2017
COLOMBIA
MARKET PULSE
CURRENT EXCHANGE RATE:
2964.3
CHANGE FROM LAST MONTH:
-0.93%
VOLUME TO DATE:
69,135 BOXES
CHANGE FROM LAST YEAR:
-5%
(SOURCE: WSTFA)
USA PEARS: RETAIL PRICING, SIZES, AND GRADES
PRICE RANGE
(per lb)
SIZE RANGE
anjou
$0
$0.98
–
$1.18
$4.50
150
120
100
80
60
GRADES FOR ALL VARIETIES
US1: %
Fancy: 100%
3rd Grade: %
COMPETITION: RETAIL PRICING AND SIZES
PRICE RANGE
(per lb)
SIZE RANGE
COUNTRY
Packham
$0
$1.15
–
$1.22
$4.50
150
120
100
80
60
Chile
Packham
$0
$1.18
–
$1.44
$4.50
150
120
100
80
60
Argentina
Rocha
$0
$0.93
–
$1.47
$4.50
150
120
100
80
60
Portugal
Asian
$0
$2.63
–
$2.71
$4.50
150
120
100
80
60
California
Locally grown
$0
$0.74
–
$1.20
$4.50
150
120
100
80
60
Colombia
UPCOMING ACTIVITIES
ACTIVITY
LOCATION
DATE(S)
World Pear Day
Region wide
December 2nd
Movie Tie-in promotion
Colombia and Panama
December
In-store Promotions
Region wide
December
Seminars in Panama
Seminars in Colombia
PROMOTIONS
Progress towards season-long goals
# PROMOTION DAYS
1
0
1
# STORES
1
0
1
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