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INTERNATIONAL MARKET REPORT

01/04/2017

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 31.58
CHANGE FROM LAST MONTH: -0.57%
VOLUME TO DATE: 46,043 BOXES
CHANGE FROM LAST YEAR: -19%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.10 – $1.67 $4.50
150 120 100 80 60
red anjou
$0 $1.01 – $1.73 $4.50
150 120 100 80 60
bosc
$0 $1.24 – $1.39 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: 0%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Niitaka
$0 $1.52 – $2.53 $4.50
150 120 100 80 60
Korea
Shinko
$0 $2.02 – $2.36 $4.50
150 120 100 80 60
Taiwan
New Century
$0 $0.66 – $1.46 $4.50
150 120 100 80 60
Taiwan
Asian pears (snow pears)
$0 $1.41 – $1.67 $4.50
150 120 100 80 60
Taiwan
Asian pears (Honey pears)
$0 $0.89 – $1.05 $4.50
150 120 100 80 60
Taiwan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
CO-OP PROMOTION with PX-Mart, Taiwan Fresh, and Wellcome chains
ISLAND-WIDE
January TO MARCH
CO-OP ADVERTISING with A-Mart, Carrefour, D-Mart, RT-Mart, Save & Safe, and Wellcome chains
ISLAND-WIDE
January TO MARCH
In-store Demonstration with A-Mart, Carrefour, Dollars, PX-Mart, and Save & Safe chains
TAIPEI, TAICHUNG, KAOHSIUNG
January to February
World Pear Day
Baby & Maternity Products Fair in Kaohsiung
SLICED PEARS IN 7-11 WITH USA PEARS LOGO

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
151
0
200
# STORES
31
0
40