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INTERNATIONAL MARKET REPORT

01/25/2018

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 29.31
CHANGE FROM LAST MONTH: -0.75%
VOLUME TO DATE: 30,497 BOXES
CHANGE FROM LAST YEAR: -44%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.22 – $2.14 $4.50
150 120 100 80 60
red anjou
$0 $1.22 – $2.14 $4.50
150 120 100 80 60
bosc
$0 $2.14 – $2.14 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: 0%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Niitaka (新高)
$0 $1.56 – $4.49 $4.50
150 120 100 80 60
Korea
Century (世紀)
$0 $0.87 – $1.56 $4.50
150 120 100 80 60
Taiwan
Shinko (新興)
$0 $1.68 – $2.26 $4.50
150 120 100 80 60
Taiwan
Honey Pear (蜜梨)
$0 $2.07 – $2.07 $4.50
150 120 100 80 60
Taiwan
Snow Pear (雪梨)
$0 $2.34 – $4.68 $4.50
150 120 100 80 60
Taiwan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
CO-OP PROMOTION WITH TAIWAN FRESH CHAIN
Central and Southern Taiwan
January 26 - February 22
IN-STORE DEMONSTRATION WITH A-MART, CARREFOUR, DOLLARS, PX-MART, AND SAVE & SAFE CHAINS
TAIPEI, TAICHUNG AND KAOHSIUNG
JANUARY - MARCH
MERCHANDISING VISITS TO WHOLESALERS AND RETAILERS
TAIPEI, TAICHUNG AND KAOHSIUNG
JANUARY - MARCH
Red Anjou pears in wholesale market
Co-op promotion with PX Mart
In-store sampling at A-Mart

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
176
0
200
# STORES
35
0
40