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INTERNATIONAL MARKET REPORT

02/21/2018

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 29.2
CHANGE FROM LAST MONTH: +0.45%
VOLUME TO DATE: 30,497 BOXES
CHANGE FROM LAST YEAR: -48%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.18 – $1.29 $4.50
150 120 100 80 60
red anjou
$0 $1.12 – $2.13 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Honey Belle
$0 $1.24 – $1.52 $4.50
150 120 100 80 60
New Zealand
NIITAKA (新高)
$0 $1.75 – $4.10 $4.50
150 120 100 80 60
Korea
CENTURY (世紀)
$0 $1.55 – $3.71 $4.50
150 120 100 80 60
Taiwan
SHINKO (新興)
$0 $1.01 – $2.25 $4.50
150 120 100 80 60
Taiwan
Snow Pears
$0 $3.11 – $3.73 $4.50
150 120 100 80 60
Taiwan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Importer Appreciation Banquets
Taipei and Taichung
Late March
Consumer Survey
TAIPEI, TAICHUNG AND KAOHSIUNG
March
In-store Promotion
Internet Ad
Facebook Ad

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
200
0
200
# STORES
40
0
40