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INTERNATIONAL MARKET REPORT

02/25/2019

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 30.9
CHANGE FROM LAST MONTH: +0.32%
VOLUME TO DATE: 24,932 BOXES
CHANGE FROM LAST YEAR: -24%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
red anjou
$0 $1.06 – $1.58 $4.50
150 120 100 80 60
anjou
$0 $1.06 – $1.58 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: 0%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Wangchiu
$0 $4.88 – $5.61 $4.50
150 120 100 80 60
Japan
Singo Pear
$0 $2.03 – $2.65 $4.50
150 120 100 80 60
Korea
Snow Pear
$0 $1.03 – $2.65 $4.50
150 120 100 80 60
Taiwan
Sugar Pear
$0 $1.33 – $1.62 $4.50
150 120 100 80 60
New Zealand

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
Co-op Promotion and Co-op Advertising
Nationwide modern retail chains
February - March 2019
Consumer Ads on Facebook
Facebook
December 2018 - March 2019
In-store Demonstration
Hypermarket chain
February - March 2019

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
261
0
261
# STORES
108
0
108