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INTERNATIONAL MARKET REPORT

10/30/2019

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 30.58
CHANGE FROM LAST MONTH: +0.33%
VOLUME TO DATE: 24,543 BOXES
CHANGE FROM LAST YEAR: +93%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $0.85 – $0.97 $4.50
150 120 100 80 60
red anjou
$0 $0.75 – $0.97 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Shingo Pear
$0 $1.49 – $2.38 $4.50
150 120 100 80 60
Korea
Yoshino Pear
$0 $2.98 – $3.73 $4.50
150 120 100 80 60
Japan
20 Century Pear
$0 $4.47 – $4.77 $4.50
150 120 100 80 60
Japan
Shinko Pear
$0 $4.17 – $5.22 $4.50
150 120 100 80 60
Taiwan
Housi Pear
$0 $2.24 – $4.69 $4.50
150 120 100 80 60
Taiwan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
New Taipei City Halloween. Reach around 40,000 people participated this event and 3,000 people visit to PBNW’s booth for eating pears.
New Taipei City
October 2019
Two Wine Tasting Events. Total reach 40 people with a great chance to introduce USA pears through a brief presentation.
Taipei City
October, 2019
Cooking show at Carrefour for world pear day
 Taipei City
December 2019
New Taipei City Halloween Event
New Taipei City Halloween Event
New Taipei City Halloween Event

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
34
0
200
# STORES
15
0
60