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INTERNATIONAL MARKET REPORT

02/27/2020

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 29.9
CHANGE FROM LAST MONTH: -1.54%
VOLUME TO DATE: 46,509 BOXES
CHANGE FROM LAST YEAR: +86%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.09 – $1.58 $4.50
150 120 100 80 60
red anjou
$0 $1.09 – $1.58 $4.50
150 120 100 80 60
bosc
$0 $1.55 – $1.55 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
SHINGO
$0 $1.21 – $2.43 $4.50
150 120 100 80 60
Korea
Honey pear
$0 $1.50 – $2.28 $4.50
150 120 100 80 60
Taiwan
wangchu pear
$0 $6.52 – $6.52 $4.50
150 120 100 80 60
Japan
Fragrant pear
$0 $1.50 – $1.67 $4.50
150 120 100 80 60
New Zealand

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
billboard ads in wholesale markets and importer trucks
Northern and Central Taiwan
July 2019 - June 2020
Facebook fan page management, posting information for consumers
Taiwan island-wide, online
July 2019 - June 2020

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
210
0
200
# STORES
60
0
60