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INTERNATIONAL MARKET REPORT

03/26/2020

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 30.3
CHANGE FROM LAST MONTH: +0.53%
VOLUME TO DATE: 50,999 BOXES
CHANGE FROM LAST YEAR: +102%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
red anjou
$0 $1.33 – $1.41 $4.50
150 120 100 80 60
anjou
$0 $1.32 – $1.32 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
SHINGO
$0 $1.42 – $1.98 $4.50
150 120 100 80 60
KOREA
HONEY PEAR
$0 $1.35 – $2.70 $4.50
150 120 100 80 60
TAIWAN
WANGCHU PEAR
$0 $6.74 – $7.49 $4.50
150 120 100 80 60
JAPAN
FRAGRANT PEAR
$0 $1.48 – $2.08 $4.50
150 120 100 80 60
NEW ZEALAND

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
billboard ads in wholesale market and importer trucks
Northern and Central Taiwan
all season
Facebook Fan Page management and posting information for consumers
Taiwan Island-Wide, online
July 2019 - June 2020
in-store demonstration
Southern Taiwan - Hypermarket, Dollars
4 days between March 14-22, 2020
Social Media Campaign with Bear Mama
Facebook
February 24 - March 8, 2020

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
234
0
200
# STORES
60
0
60