Taiwan Flag

INTERNATIONAL MARKET REPORT

01/29/2019

TAIWAN

MARKET PULSE

CURRENT EXCHANGE RATE: 30.84
CHANGE FROM LAST MONTH: -0.03%
VOLUME TO DATE: 23,756 BOXES
CHANGE FROM LAST YEAR: -22%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.06 – $1.93 $4.50
150 120 100 80 60
red anjou
$0 $1.06 – $1.46 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: 0%
  • 3rd Grade: 0%

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
La France
$0 $2.65 – $6.62 $4.50
150 120 100 80 60
Japan
Wangchiu
$0 $5.61 – $5.61 $4.50
150 120 100 80 60
Japan
Nanhsui
$0 $6.62 – $6.62 $4.50
150 120 100 80 60
Japan
Singo
$0 $2.21 – $3.53 $4.50
150 120 100 80 60
Korea
Snow Pear
$0 $2.58 – $2.80 $4.50
150 120 100 80 60
Taiwan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
2nd wave of Co-op Promotion in January with hyper/supermarket chains
Taiwan Island-Wide
February - March 2019
Trade Merchandising Visits
Taiwan Island-wide
October 2018 - February 2019
In-store Demonstrations
Hypermarket chains
February - March 2019
Consumer online Ads
Facebook, Google, Vpon
December 2018 - February 2019
Billboard at the entrance of the new Banciao wholesale market
ad on importer's truck

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
178
0
250
# STORES
113
0
165