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INTERNATIONAL MARKET REPORT

01/25/2018

VIETNAM

MARKET PULSE

CURRENT EXCHANGE RATE: 22,670
CHANGE FROM LAST MONTH: -0.17%
VOLUME TO DATE: 9,880 BOXES
CHANGE FROM LAST YEAR: +134%

(SOURCE: WSTFA)

USA PEARS: RETAIL PRICING, SIZES, AND GRADES

PRICE RANGE (per lb)
SIZE RANGE
anjou
$0 $1.75 – $2.63 $4.50
150 120 100 80 60
red anjou
$0 $1.75 – $2.85 $4.50
150 120 100 80 60
bosc
$0 $1.97 – $3.07 $4.50
150 120 100 80 60
GRADES FOR ALL VARIETIES
  • US1: 100%
  • Fancy: %
  • 3rd Grade: %

COMPETITION: RETAIL PRICING AND SIZES

PRICE RANGE (per lb)
SIZE RANGE
COUNTRY
Singo pear
$0 $2.63 – $4.17 $4.50
150 120 100 80 60
South Korea
Sweet Pear
$0 $1.53 – $2.19 $4.50
150 120 100 80 60
China
Housui
$0 $9.22 – $10.90 $4.50
150 120 100 80 60
Japan

UPCOMING ACTIVITIES

ACTIVITY
LOCATION
DATE(S)
SAMPLING & PROMOTION IN 10 STORES OF VINMART
HO CHI MINH CITY
JANUARY 10-17
SAMPLING & PROMOTION IN ONE STORE OF GIANT
HO CHI MINH CITY
JANUARY 6-19
SAMPLING & PROMOTION IN 13 STORES OF BIG C
SOUTHERN Vietnam
JANUARY 27-28

PROMOTIONS

Progress towards season-long goals
# PROMOTION DAYS
545
0
571
# STORES
83
0
96